Fashion celebrates a way to express ourselves in a unique and powerful manner. Sadly, the fashion industry is the second most polluting industry on this planet. We at HEAD IN THE CLOUDS believe that no compromises need to be made to be both fashionable and sustainable. Discover what we do for a fashionable and healthy planet for all.



Exclusivity is one of the core values of HITC. Creating small and unique collections consisting of only a limited number of pieces guarantees an exceptional and outstanding style. Additionally, it avoids overproduction and therefore waste. Overproduction as a consequence of high-volume production results in lots of unsold clothes that end up on landfill or get incinerated. This puts our environment under a lot of pressure. By only producing the number of garments we sell, we won’t end up with unsold stock.



We carefully chose our manufacturers based on their sustainability program. Our current production is located in Bangladesh. To make sure garment workers work in a safe and healthy environment, our manufacturer has teamed up with Fair Wear Foundation (FWF). This is an independent organization that works with fashion brands, garment workers and textile industry influencers to improve labor conditions in garment factories. With regular audits, they make sure the working conditions are safe, healthy and the factory workers are not being exploited. FWF regularly organizes Workplace Education Programs to help eliminate workplace violence and harassment. Learn more about FWF here:  

All the finishing like embroidery and printing takes place in Belgium.



Sustainability isn’t boring! All our garments are made out of organic cotton, or from recycled polyester.


Care for your products.

We advise you to take following things into account when using your HITC-products:

- Wash your clothes as little as possible. Outdoor airing of clothing gets rid of subtle smells most of the times. When washing, wash at 30°C or less, don’t tumble dry. This maintains the quality of the fibers for as long as possible.
- Try mending your clothes to extend the product’s lifecycle for as long as possible
- Selling or donating to secondhand stores is the best option to get rid of old clothes. This way, your clothes get a second chance to be loved.  

With these few key-points, we are able to eliminate 186 million tons of greenhouse gasses.